As a professional, you must project your best executive presence online, just as you would in person—your reputation and your company depend on it. Unfortunately, not understanding a basic video setup's essential tools, technologies, and principles will hurt the image you present. In this course, you will learn the fundamental best practices to ensure that you always present yourself in the best possible way and protect your valuable personal brand image.

As a company representative, your online image is an important brand asset to your professional profile. You should pay attention to how you look and sound across video meetings and presentations with the same care and attention to detail as a professional photo shoot. Today's digital conferences often record and share their events through public channels. Don't be remembered for the wrong reasons and risk negatively impacting your company's brand identity.

Fortunately, with simple equipment and a little effort, you can significantly improve your online presence and project the same carefully crafted professional image you do in person. This training will outline the necessary equipment to produce the best results possible. We'll also discuss the various upgrade options available in the market, from inexpensive to professional-grade equipment used in media. Finally, we will demonstrate how each step up can improve your appearance to the audience.

We'll also discuss creating a space in your home that can be used as your background to help you project a clean, professional image and avoid the need for virtual backgrounds that often distract your audience from seeing you.

You will learn a wide range of best practices for conducting meetings and presentations in the new online reality and understand how to shift the thinking of yourself and your audience to be more effective in this medium.

Finally, we will cover the technical side of online meetings to help you better understand video applications and prepare for possible technical trouble-shooting to create a smooth experience for you and your audience.

• Camera - get the most out of your camera and understand how the positioning of the camera significantly changes the image you project to your audience.
• Microphone - learn why audio quality can be more important than video quality and set up your microphone and space for the best results.
• Best Practices - adopt the best practices for productive meetings and effectively respond when participants become disruptive.
• Background - create an appropriate space that enhances your image and recordings rather than distracting from your precious content. Understand why using virtual backgrounds can detract from your professional appearance and what you should do if a virtual background is unavoidable.
• Tech & Troubleshooting - become acquainted with the basics of the technologies and tools used in video conferencing applications and learn how to solve common technical issues.