Empathy Map

An Empathy Map helps you see a situation through another person's eyes—and shape your decisions and messages around what they actually need. It's a fast way to capture someone's perspective before a presentation, pitch, key meeting, or one-on-one. You gain clarity before you speak, not after you've missed the mark. People act from different drivers. The Empathy Map surfaces those drivers, helping you understand what matters to your audience before you ask them to change. You build the map using observations, direct quotes, and concrete evidence. No guessing. No projecting your own view. Compare what people say with what they do—and pay attention to the gaps. Use the Empathy Map to clarify user or stakeholder needs, reveal unspoken frustrations, and prepare clearer conversations and messages. Ask yourself: what would change in your message if you truly saw the world as they do?